We are very excited. We just got a test done of our mascot as a chocolate mold. It’s very exciting to see it go all the way from a 2d graphic, to 3d model, then to a negative chocolate mold in polycarbonate.
Below are photos of a “positive” done of the mascot in wax, and then a “negative” of the mascot in polycarbonate material:
Note: the .avi of the 3d mascot turntable is not the final design of the mascot. We had to make a few modifications for manufacturing. But it’s pretty close.
Wax Positive of 3d Mascot
Wax Positive Of 3d Mascot
Negative Mold of 3d Mascot
After many meetings and several revisions, I think we are finally done with the Business Plan and Strategic Plan, although I will now directly contradict myself and say that they are technically never done. We’ve tuned both of them to a point where we feel comfortable giving them to potential investors, or others for their feedback. As we move through the business building process, I’ve educated myself more and more, and make adjustments to the plans as a result.
You might be asking yourself: “what’s the difference between a Business Plan and a Strategic Plan”. Well, definitions seem to vary a bit when looking them up on the Internet, but it is my understanding that a Business Plan is the goals and definitions of how your business is going to work, while a Strategic Plan is how you are going to accomplish those goals (including the financials etc.).
Our master plan to complete our first round of funding just took a giant leap forward today. A very talented 3d modeler whom I know from the Visual Effects business was generous enough to help us move forward to reality. His name is Tadao Masuyama, and he helped bring our logo to the 3d world. Why would you turn your logo into a 3d model you ask? Well, if you’ve read a little bit on our blog, you would have noticed the word “3d” prop up a few times. Since our process is based on using 3d models to help fabricate our molds, what better way to give out rewards on our future kickstarter project (or other promotions for that matter) would be to give chocolate in the shape of our logo. In the case, the shape of our mascot. After all, he is basically the shape of a piece of chocolate already. So, it seemed like a perfect fit. Here’s a turntable of the final piece.
We are excited to FINALLY get our business cards, letterhead, and envelopes printed. They were a bit expensive (especially the business cards). As you can see by the included photos, the business cards were “die-cut” which means they were custom cut. Anything with the word “custom” means more $$$. But, I think they were well worth it. Check them out:
Our Printed Collateral
Sometimes you have to spend money to make money, and memorable business cards are a great place to start. My only complaint is the color is a bit off on the letterhead and envelopes. Turns out my designer didn’t include the same color profile in the adobe illustrator files for the envelope and letterhead that he did in the business card file, and that appeared to be the reason why the business card color came out okay, but the others did not. I partially blame myself for not spending more time to check.
Unfortunately Illustrator is not one of my stronger programs, so I didn’t figure it out until more troubleshooting later (for a different issue). I also lay a little responsibility on the printer. They were nice enough to offer re-prints and did several runs, but they were stubborn on trying a different file or file type as their definition of a “new job” is by file type and not by content, which I respectfully disagree with. Also, being that they deal with digital files all the time, you would think they would have noticed that one file had the color profile and the others didn’t.
Like everything in life, you learn from your mistakes and move on. Not much damage was done, and thankfully out of the three things I had printed, the one that will get the most exposure is the one without the color issues. At some point, I’ll have more printed, and I’ll be more aware of that next time. I’m sure this will not be the last mistake I make in building this new business, and all I can do is listen, and learn moving forward.