Our Indiegogo Funding Project Has Gone Live!

It’s finally here!  Please help support our crowd-funding project by going either to www.indiegogo.com and search for “chocolate” or go directly to our project by going to this shortcut: www.emoc.info Lots of great tasting chocolate awaits you!  Also, keep your eyes and ears peeled for our weekly surprise awards.   Our first one will be announced sometime next week.

Big News! Support Our Campaign:Have Chance To Win Year’s Worth Of Chocolate!

Our big news is here!

Okay we think it’s big news, and we hope you do too.  For anyone who contributes at least $40 to our Indiegogo fundraising campaign (project goes live this Friday, September 27th), you will have several chances to win A YEAR’S WORTH OF CHOCOLATE.  By contributing at least $40 you are guaranteed at least two!

Here’s the breakdown:

1. Each Backer who contributes at least $40. Will get a vote to submit a design idea for us to potentially create and add to our future mold library. The higher your contribution, the more votes you get.

2. Each Backer who contributes at least $40. Will get a vote to come up with a name for our mascot. The higher your contribution, the more votes you get.

3. The Backer who refers the most people to our project (that also contribute) he/she will also win: a year’s supply of chocolate. (to qualify for having the most amount of referrals, each referral MUST contact us and mention your name for the referral to count/you also must be a backer and a minimum $20 contribution is required by both referrals and initial backer).

4. The Backer who’s contribution puts us over the $99,000 funding goal will also win: a year’s supply of chocolate.

**Please Note: A year’s worth of chocolate is defined as 1lb. of either milk, white, or blended dark once a month for 12 months.  The 12 month clock starts ticking when we ship the first 1lb. box of chocolate.

Our project launches this Friday at www.indiegogo.com!  We need to raise $99,000 in 30 days!  With your help we can do it.  To go directly to our project you can go here (link and project go live on Friday): www.emoc.info

Big News! Our fundraising project is moving to indiegogo (launches Sept. 27th)

Due to problems and technical issues dealing with Kickstarter, we felt, even at this late moment in our ramp up to launch time, it was in our best interest to switch gears and launch our fundraising project on Indiegogo. Indiegogo is a similar crowd-sourced funding platform. They are almost as popular now as Kickstarter, and they are more startup business friendly. We are in the process of changing all our information to reflect this move, and believe me it’s no small task. Thankfully I have some great people helping me accomplish this who has been amazing helping me get us up to speed for our launch.

Indiegogo has the same type of “fixed” funding, where it’s “all or nothing”, meaning if we don’t reach our funding goal we get nothing and you contribute nothing. However, they offer an additional funding model that Kickstarter does not. Specifically, it’s called a “flexible” platform. While the “fixed” platform is a “all or nothing” this one allows the project creator to collect whatever they raise even if they don’t make their funding goal. The cost to do this type of platform is a bit higher with a higher commission to Indiegogo if we don’t make our goal, and the big question is what do we do with the money if we don’t make our funding goal. Well, we thought about it, and at first we were concerned that if we didn’t meet our funding goal we wouldn’t be able to do what we needed with the money and we wanted to make sure we could fulfill the rewards (perks) for backers. Well, the good news is two-fold. Because of the way we calculated the cost of the rewards vs. the contributions, and that fact that we already have the mold of our mascot manufactured we will be able to fulfill the rewards (perks) even with less than our funding goal. Also, even if we don’t make our funding goal, we still will be able to find ways to use whatever funds we receive to get us closer to clearing our first stage of the business.

When the project launches you can either go to: www.indiegogo.com or when our project goes live, you can go directly to our project page by using this shortcut: www.emoc.info

10 Days Till Kickstarter Launch! Lots Done and Lots To Do.

It still seems so far away, but we are now down to the last 10 days before we launch our project on Kickstarter.  It’s been an exciting, stressful, and mind blowing time.  We are at the final stages of completing our project video.  it’s really looking great.  We also created a couple of short “concept” videos that will be included in the project, that I hope will help demonstrate what we can do.

Additionally, our press released has been approved for distribution.  It will go out to the media at large early Friday morning.  Also, our project has been submitted to the Kickstarter staff, and we should hear back any day now on our approval status.

I also had the opportunity to talk with people about our project and our new business at a dog training event recently called the Jubilee and handed out some samples.  We had an amazing response.  At the last minute, we decided to put together a little video of the experience, and will put it on the project page as well.  We also finalized our rewards, and put together a few weekly surprise rewards that we’ll announce once a week, every week the project runs.  These surprise rewards will be in limited supply.  So keep your ears, eyes, and email open for the announcements.

 

We are now less than 30 days from our Kickstarter Launch!

Wow!  Where does all the time go.  I was thinking the other day, that it has now been a little over a year since I first considered fundraising to get this business off the ground, and specifically to consider using Kickstarter.  We are in the home stretch!  The video is being edited this week, Eric and I worked on a press release that we will be pushing out to the media on launch day (September 27th), the animation of the logo for the video is almost done, and we are also working hard at getting the project page up and ready to go.  One important thing we got out of the way that almost would have bitten us in the butt is Amazon Payments.  In order to process payments for a Kickstarter project, you need to setup a business account with Amazon Payments (like Paypal, but Amazon’s version).  Kickstarter warns you that you need at least 7 days to get your account approved and ready for use.  We had a few issues getting the account up and running, but thankfully we are now good to go.

Additionally we are continuing to build our network to get the word out as far and fast as we can.

Let the countdown begin:

Countdown to the launch of our Kickstarter Project!!

 

Shooting for the Kickstarter Video Is Complete.

Wow!  What a weekend!  Well, it was a long day of shooting (with a break in between to catch my son’s championship basketball game – which they won! Go Hoosiers!).  Anyway, the perfectionist I am, I keep thinking there is something more we could have done, but alas, I’m sure the final product will be great.  A big thank you for everyone who helped: Alec, Eric, Melanie and her husband Tony, Joe, and of course my wife and son (Fabi and Diego – Oh and our dog Malo – she has a cameo).  An extra special thank you to Alec for not only shooting the video, but also allowing us to use his wonderful home.

Well, I can happily say that we can now check off one more milestone on the road to Kickstarter.  So, you may be asking…what’s next?  Well, we shipped the footage off to Jon (my cousin and editor extraordinaire).  He will probably start editing sometime next week.  We also were lucky enough to get a professional voice over artist to help us with the intro.  I’m looking forward to hearing how that came out.

As we crawl into September, Eric, and I will be preparing the Kickstarter project page, and finalizing our rewards!  We will also finally start our advertising and spreading the word campaign to get everyone ready for the big launch.  Dariush is also putting together some nice concept designs that we will be including in the project, and Aziz is hard at work animating our logo for the intro to the video.

Thanks for listening.

-Brian

We are shooting our Kickstarter Video This Weekend

We are making more progress, and bringing our Kickstarter project a little bit closer to reality.  This weekend we will be shooting our video.  We are happy to welcome Alec Tuckman (experienced filmmaker) to our team.  With his experience, and support I know we will have a great and entertaining video for all of you to watch.

As we build up to the final climax of our Kickstarter launch, I started to reflect a bit on what we’ve done up to this point, and realized how much work it truely is to get our project off the ground.  We could have probably done a lot less work, put a lot less time in, and just “let it happen”, but my feeling is that we want to guarantee as much as possible a successful funding project, and I believe the more you put in to something, the more you will get out of it.

We do still have lots to do, but I’m starting to see the light at the end of the tunnel…

More updates still to come.

A special thank you to our Business Advisor

I want to take this moment to thank our Business Advisor.  His name is John Feeney, and he is a founding member of an angel investment group.  He’s been in business and investing since almost before I was born.  I met him by taken one of his classes he teaches on starting a new business, and after after an initial meeting to go over my business plans, we hit it off.  He’s been a pleasure to work with, and a wonderful mentor.  I’ve learned a lot from him, and appreciate his guidance, insight, and moral support through this difficult and time consuming process.

Don’t let anyone tell you different that starting a business is easy.  More specifically, creating a “successful” business.  I’m not calling this venture successful yet, but I’m realizing more and more that to become successful, it requires a lot of work, research, and education.

Thanks again John, and I’m looking forward to more great progress, with an eventual “sign on the door” that says: “open for business”.