We are really excited. This is a big milestone. We just produced our first piece of chocolate in our first design (our mascot). This is just a sample mold sent from the manufacturer of the equipment we will be purchasing. The mascot mold will be used to fulfill the rewards to our Kickstarter backers. This is a big milestone for us, as it demonstrates our process from concept to design to production to final product. This mold will also be used for marketing and advertising in the future after our doors are officially open for business.
Our first piece of chocolate using our test mold
Our master plan to complete our first round of funding just took a giant leap forward today. A very talented 3d modeler whom I know from the Visual Effects business was generous enough to help us move forward to reality. His name is Tadao Masuyama, and he helped bring our logo to the 3d world. Why would you turn your logo into a 3d model you ask? Well, if you’ve read a little bit on our blog, you would have noticed the word “3d” prop up a few times. Since our process is based on using 3d models to help fabricate our molds, what better way to give out rewards on our future kickstarter project (or other promotions for that matter) would be to give chocolate in the shape of our logo. In the case, the shape of our mascot. After all, he is basically the shape of a piece of chocolate already. So, it seemed like a perfect fit. Here’s a turntable of the final piece.
We are excited to FINALLY get our business cards, letterhead, and envelopes printed. They were a bit expensive (especially the business cards). As you can see by the included photos, the business cards were “die-cut” which means they were custom cut. Anything with the word “custom” means more $$$. But, I think they were well worth it. Check them out:
Our Printed Collateral
Sometimes you have to spend money to make money, and memorable business cards are a great place to start. My only complaint is the color is a bit off on the letterhead and envelopes. Turns out my designer didn’t include the same color profile in the adobe illustrator files for the envelope and letterhead that he did in the business card file, and that appeared to be the reason why the business card color came out okay, but the others did not. I partially blame myself for not spending more time to check.
Unfortunately Illustrator is not one of my stronger programs, so I didn’t figure it out until more troubleshooting later (for a different issue). I also lay a little responsibility on the printer. They were nice enough to offer re-prints and did several runs, but they were stubborn on trying a different file or file type as their definition of a “new job” is by file type and not by content, which I respectfully disagree with. Also, being that they deal with digital files all the time, you would think they would have noticed that one file had the color profile and the others didn’t.
Like everything in life, you learn from your mistakes and move on. Not much damage was done, and thankfully out of the three things I had printed, the one that will get the most exposure is the one without the color issues. At some point, I’ll have more printed, and I’ll be more aware of that next time. I’m sure this will not be the last mistake I make in building this new business, and all I can do is listen, and learn moving forward.
Our logo, collateral and blog designs have been completed. Check them out. We are hoping that having a mascot will help reinforce our brand and help us stand out a bit more in a sea of advertising and marketing.
Everything’s Made of Chocolate Collateral