We are really excited. This is a big milestone. We just produced our first piece of chocolate in our first design (our mascot). This is just a sample mold sent from the manufacturer of the equipment we will be purchasing. The mascot mold will be used to fulfill the rewards to our Kickstarter backers. This is a big milestone for us, as it demonstrates our process from concept to design to production to final product. This mold will also be used for marketing and advertising in the future after our doors are officially open for business.
Our first piece of chocolate using our test mold
Our master plan to complete our first round of funding just took a giant leap forward today. A very talented 3d modeler whom I know from the Visual Effects business was generous enough to help us move forward to reality. His name is Tadao Masuyama, and he helped bring our logo to the 3d world. Why would you turn your logo into a 3d model you ask? Well, if you’ve read a little bit on our blog, you would have noticed the word “3d” prop up a few times. Since our process is based on using 3d models to help fabricate our molds, what better way to give out rewards on our future kickstarter project (or other promotions for that matter) would be to give chocolate in the shape of our logo. In the case, the shape of our mascot. After all, he is basically the shape of a piece of chocolate already. So, it seemed like a perfect fit. Here’s a turntable of the final piece.
Our trademark has been approved! It’s official! We now own the rights to the name: “Everything’s Made of Chocolate”. This now means that we can now publish and print our name with legal support. It also means we can officially used the “registered” symbol ( ® ). This means that our company is a “registered” trademark and is legally projected. The other symbol (™) means that the name is a unique name or phrase that I’m using in my business, however, and that’s a BIG however, it is not a registered mark, and therefore does not have the same legal protection as a “registered” mark has.
Our logo, collateral and blog designs have been completed. Check them out. We are hoping that having a mascot will help reinforce our brand and help us stand out a bit more in a sea of advertising and marketing.
Everything’s Made of Chocolate Collateral